That simple fact is you have to think about your marketing campaign as a whole. Everything you leave your digital imprint on should talk more about what you do and what services or products you provide as opposed to what your company name is.
For one simple reason: Ask yourself one question," " If my company is unheard of, why would they search for me? You're of course right, they wouldn't. That's why niche specific content needs to point to pertinent content and everything else is simply a waste of time.
The most important tip he gives away in his article is regarding social marketing. Being that art of writing a quality blog or or creating websites people care about (which I commented on his other useful article earlier) is so difficult in some case to manage properly, social networking really gives a us an easy way to interact with more readers and follows than ever thought possible before with print, by streamlining the way we can deliver content. Most people just don't take the time to learn to use it.
Many have learned the hard way. But if you follow the steps in Josh's article, if you are looking to manage your SEO yourself; you should be on track to launching your new website effectively.
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