Wednesday, October 29, 2008

Google Trends - Obama Vs. McCain

Google Trends is a tool from Google Labs that shows the most popularly searched terms from the beginning of 2004 to now.

Their detailed charts show how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages.

Google Trends also allows the user to compare the volume of searches between two or more terms. Additionally there is also feature that shows news related to the search term overlaid on the chart showing how new events are affecting search popularity.

Since Google has launched this tool that lets anyone see what the world is searching for, and compare the world's interest in your favorite topics, there has been a huge increase for the demand of marketing companies that know how to research and analyze this type of data affectively. They have also since released Google Hot Trends which has proven to be equally as popular. This add-on was no more than a collection of the day to day trends that are surfacing on the net,which shows what people are searching for right now - the fastest rising search queries on Google. The best part about that was it was updated every hour. Which is huge if you are using an open source method of marketing to virally advertise online.

It's crazy free gizmo's like this that make professional marketers like myself rack our brains on how we can use this information to share with out clients and outwardly have a perspective advantage over our competitors.

Here's a fun fact. I recently did a video on how to compare trend information using the election as an example.

Now to be honest I don't have alot of time for politics but the outcome was shocking for me.
Having used these tools myself for business related market reserach I never would have I imagined you could also use this information to see trends in the presidential electoral process using keywords like Obama or McCain.

Watch the controversial video and see exactly were McCain stands with Obama in a simple head -to -head Google Trends competition.

Tuesday, October 28, 2008

Twitter | Flaw or Freedom? | How To Make Your Tweets Longer

When you sign-up for an account on Twitter all you need to know about tweeting is that in being a tweeter you have to tweet. At first the simplicity Twitter provides is very confusing for the beginner. I often even still find myself tweeting my life away to people that don’t respond. But there are those that do and I appreciate all my tweets either way. The bottom line is if you tweet it, they will come and just like any other Web 2.0 social networking site you have to get followers for it to work. As a general rule of thumb, if you don’t have at least ¼ the number of people following you on Twitter you should probably cut back on the number of people you are following. Others know strangely enough when you trying to spam them.

For the most part micro-blogging is a fast and easy way to communicate very short messages to a large group of “followers”.

Keep in mind if you spam the hell out of people they probably won’t listen to you or re-tweet your tweets but they may keep you as a follower simply for the sake of PR if you have a lot of followers of your own.

Although the Twitter service is limited to 140 characters through the website and also through certain tools like Digsby and Trillion; if you are using an email service to respond to your tweets, it’s nice that longer tweets that get sent those us with direct messaging set up to our phones get to stretch the 140 charter limit a little.

Although this must be a slight flaw in the current version of the Twitter software; which I am sure they will be addressing soon, we all should be taking advantage of this unapparent Twitter bonus while you can. A perfect solution for those us that not only tweet a lot, but seem to run out of room with the 140 character limit the current Twitter version provides. Personally I thinks it great to be able to have this extra freedom from the service.

I won’t be posting a video for this one. So just enjoy the free tid-bit.

If you like this than watch my video on How Twitter Works below... in Response to another Tweet.

Sunday, October 26, 2008

PPC Classroom 2.0 | Scam or Not ? | So-Called Secrets of A $24 Million PPC Affiliate

Usually this blog is geared more towards the secrets of the internet kind of genre. But after seeing this recent promotion I was appalled. Could my eyes decieve, me you decide? These so-called secrets of another $24 Million PPC Affiliate giving away their formula. This particular page was familiar to the other MLM types of websites I have seen. But something was noticably of in one part of the page. The scary part was it seemed very obvious to me that this one picture of a man in a supposed testimonial was off by alot. I looks like a typical hack cut and paste job to be perfectly honest. You can view the full size page image here. His head looks like it super-imposed on the the body. Even the background dosen't seem to match the rest of the photo. Sure the guy is in a wet suit and appears that he is at the beach but is he really? Why, on earth does his head seem to be so much bigger in proportion to the rest of his body? Now whether this is a testimant to whether this is a scam or not; you certainly will have to decide for yourself.

Being a professional marketer myself for many years now owning a marketing company you tend to noticed these things. Secrets many times often turn out to be common knowledge for many if you just look around. Just because you don't know, that dosen't make it a secret does it? The bottom line is so-called scams like this do exhist and those just starting out should be careful where you invest your money when it comes to internet products.

The sad part is I got this invitation diguised as this link from a very reliable resource. I for one won't be taking part of this program and I advise any other affiliate and MLM marketer to be wary of similar marketing traps that attempt to lie to you to help make a profit for themselves. If this stuff was this easy companies like this marketing and ad agency wouldn't be getting top dollar for their services.

One good free piece of advice I can give you is very simple to understand and it never changes in relation to those worried about wheter they are caught in a scam. Every beginner should try to try when they start out to form an alliance with someone in marketing or some one who deals with these typoes of businesses daily.

This may not be an easy task, that said since most of us out there are charging for a our services. But if you are lucky eneough to already know someone in the advertising business, it never hurts to just ask them to take a look at the products and let tell you what they think of it. Chances are if they are aren't getting excited, then you probably should avoid the supposed scam.

Most professional marketers will be able to tell you right away wether you should avoid these types of marketing gimmicks. Some of them believe it or not actually work, but they are few and far between and then again the don't al work for everyone.

Lastly, you have to ask yourself if any of these pages work all at making a million dollars from affiliate marketing through PPC than why do they all look so bad.

I have seen some really bad bages like this one. Don't these guys understand that they can get the same kind of website optimization and still have a site that looks good if they just spend a little of that money they are supposedly making.