So I left for Tamworth, NH later that evening, for a planned trip down the Saco River with some friends on Saturday. I wanted to get away from my urges to re post, and RT my first message as I normally would within my other networks. I also wanted to doing nothing more than shut my laptop usually tethered cell phone off and float down the river in my rented yellow kyak all day fir this first attempt.
The good thing is I had already previously installed Google Analytic's tracking data so we could watch any update to surges in traffic that appeared whenI returned. I wasn't surprised all to see the small inrease in traffic just after the launch as seen below.
The goal of the attempt was to stimulate traffic to EverythingSeacoast.com a free classifieds site which I am currently managing marketing campaign for.
The outward goal was obviously accomplished. However the other target so far has been missed completely. Techinically the content hasn't even gone viral yet so I hope to look forward to a further increase of traffic soon.
Secondly, my goal my to make a viral marketing contest from the case study in hopes to additionally viralize the content itself as well as stimulate traffic.
So far the accomplishments overall are as follows:
- + 17 new followers on Twitter
- +40 New visits to the site I normally wouldn't have gotten
- +5 New friends on myspace
- +2 New friends on Facebook
- +3 New Users on EverythingSeacoast.com
- +26 New Classified Ads Posted on EverythingSeacoast.com
In the coming weeks I also plan to make several other attempts to viralize the content by submitting, post and re-submitting for additional pulls of ambient traffic, in addition to creating monitoring and tracking several new viral marketing videos which I plan to release on my own in addition to the ones we will be promoting for the contest. I will continue to post the result on this blog so be sure to bookmark it or subscribe to the feed.
I look forward to any submissions just to get an idea of what other people can think up in terms for viral content for this type of website. It should be a fun contest with some exciting results. Don't forget to read the first past and get the email address off the page where you can send you funny videos to. I would like to just see videos of people using the free classifieds services to it's full potential.
Feel free to comment any feedback is appreciated.