Wednesday, June 25, 2008

A Paradox...What is it?

The Literal Definition of a Paradox-


  • A seemingly contradictory statement that may nonetheless be true: the paradox that standing is more tiring than walking.
  • One exhibiting inexplicable or contradictory aspects: "The silence of midnight, to speak truly, though apparently a paradox, rung in my ears" (Mary Shelley).
  • An assertion that is essentially self-contradictory, though based on a valid deduction from acceptable premises.
  • A statement contrary to received opinion.

From the American Heritage Dictionary

What is Paradox Marketing?

It's not a new Idea... But major Sales and Marketing Developments start with understanding that sales and marketing practices are at opposing ends of the psychological and motivational spectrum. They are diametrically opposite, yet can significantly complement each other, especially when it comes to gathering competitive information resources.

Businesses need to understand WHY it is so important for these dynamics to be integrated accordingly, to get the most ROI for your branding campaign.

Businesses should have one location within their organization where strategic information about their competitors and the marketplace is gathered, verified, analytically reviewed, and made easily available to key strategic decision makers.

They also need to understand their own place in the market amongst their compettitors. So aquiring this information about themselves is also part of this dynamic equalibrium.

We are an agency that knows the true importance of paradox marketing in in entirety. We have a full solution for any size business marketing or branding needs.

The answer is simple when you know which companies can provide you this type of information, and essentially tell you where you stand and who you are up against competetively.

Paradox Marketing Solutions- Marketing...Made Simple, is a fully equipped resource for tackling the marketing paradox.

If you are looking to take your business to next level we understand that infinite possibilities, provide infinite solutions and that having one place to get all the advertising services you need and want bundled for the right price, means peace of mind for you and your clients.

Marketing any business can be a full-time job some companies and if you don't know where to look for resources it can be devastating to your business if you aren't focused on the other aspects of what you do to make your business work for you instead of vice-versa.

We develope marketing strategies that help your business work for you, quite simply so you don't have to. From online web developement, SEO & SEM campaigns, PPC, social blogging and article submission to print media solutions, mainstream radio & television as well as online video and banner marketing; there are many businesses that have already tested the market before you, so don't have to. Stop wasting your money on advertising that just dosen't work.

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